Introducing its first ever clean beauty line, Rimmel’s Kind and Free Clean Mascara boasts a high-performance formula to achieve sensational lashes.Designed for a long-wear finish, the mascara delivers unstoppable volume and length that lasts up to 36-hours. A blend of shea butter and biotin work to condition every lash for a smooth, clump-resistant finish.Enriched with 99% natural-origin ingredients, the creamy formula seeks to create plump volume, defined length and expert curl.Vegan